Canva Create Debuts Major Upgrade: How Canva Is “Reshaping Work”
Canva totally set the stage on fire at its recent event – Canva Create, held in Los Angeles on May 24th. The excitement was through the roof as they rolled out a fantastic suite of new product updates. But wait, there’s more! Stealing the spotlight was the much-anticipated launch of Canva Enterprise, a subscription designed to empower large organizations and reshape how we work in today’s fast-paced world.
So, let’s dive into what makes this launch so revolutionary.
Canva’s Vision: Redesigning Work for the Modern Era
As the crowd gathered at the event, Melanie Perkins, Canva’s co-founder and CEO, lit up the room with a clear vision for the future of work. She aimed to highlight the massive shifts reshaping our modern workplace. Melanie pointed out three game-changing forces driving this transformation:
1. Growth of visual communication
2. Availability of workplace tools
3. The rapid rise of generative AI.
“As demand for visual content soars, navigating organizational complexity has become more challenging than ever,” she explained.
So, what’s Canva’s game plan? By combining design, AI, and workflow tools into one seamless platform perfectly suited for every organization. Melanie declared, “We democratized the design ecosystem in our first decade, and now we look forward to unifying these distinct ecosystems for every organization in our second decade.”
This statement captured the essence of Canva Create—a reimagined Canva experience with new products to help organizations harness the power of visual communication. Melanie elaborated, “We are excited to introduce a revamped Canva experience and a suite of new products to empower every organization to design.” By blending design, AI, and workflow tools into one intuitive platform, Canva aims to provide a comprehensive solution for modern work.
Imagine being able to create, collaborate, and streamline your workflow all within a single, cohesive workspace. Canva’s vision is to redesign work for the modern era, empowering organizations to communicate visually with unparalleled efficiency and creativity.
Introducing the Canva Enterprise
One of the biggest showstoppers at Canva Create was the launch of Canva Enterprise. This subscription is a dream come true for large organizations dealing with complex security, reporting, administration, and brand management needs. Canva Enterprise enables businesses to create a large volume of visual content, increase internal collaboration, and maintain brand consistency with powerful controls.
So, what makes Canva Enterprise a must-have? Check out these key features:
Scalable Growth
Need more seats or cloud storage? No problem! Scale up to meet the demands of global organizations, with secure access for multiple teams.
IP, Cost, and App Consolidation
Say goodbye to juggling multiple tools. Canva Enterprise brings design, content production, AI, and collaboration tools into one central account, slashing costs and complexity.
Advanced Brand Controls
Manage every detail of your brand, from fonts and colors to external sharing permissions, all in one place.
Enterprise-Level Security
Enjoy top-notch security measures like MFA, SCIM, SSO, and Canva Shield, an advanced set of Trust and Safety Tools.
Rebecca Janes, Creative Designer and Environmental Branding Strategist at FedEx, put it perfectly: “Canva has become a far-reaching tool across FedEx. With Canva’s simple interface and vast selection of templates and graphics, our teams are able to quickly and easily create eye-catching visuals that help elevate the quality and effectiveness of our visual communications.”
Canva Glow Up: A Redesigned User Experience
Image Courtesy: Canva
Building on this vision, Canva dropped another bombshell at Canva Create, and it’s a big one. They introduced their first complete redesign in over a decade, and they’re calling it the Canva Glow Up. This revamped user interface is all about fueling creativity and productivity in the workplace. With a streamlined editing experience, a customizable homepage, and simplified collaboration tools, Canva is taking things to a whole new level.
So, let’s dive into some standout features of the Canva Glow Up:
Streamlined editing experience
It’s all about making your creative process smoother and faster. You’ve got intuitive shortcuts, powerful search with filters, and your favorite templates right at your fingertips, sparking that creative fire in no time. Essential features are conveniently placed, and the interface offers more space for you to unleash your vision. Plus, there’s a new quick-action toolbar that puts popular options, like the one-click background remover, within easy reach. It’s all about saving you valuable time and keeping your flow going strong.
A brand new, customizable homepage
Now you can favorite your top designs, folders, and brand templates for easy access. Plus, organizations can pin company or team-wide content to the homepage. It’s all about making your workspace truly yours.
Simpler and faster collaboration
With improved navigation, teams can move between projects, access key assets and resources, and apply brand guidelines with ease. It’s collaboration made simple and effective.
This redesign is all about making the design process more efficient and collaborative, empowering teams to achieve their goals with greater focus and creativity.
Tailored Tools for Every Team
Image Courtesy: Canva
A redesigned core experience is just the beginning. While the new interface makes collaboration and workflow a breeze, organizations need tools that cater to the specific needs of each team. Canva totally gets this, and that’s why they’ve rolled out a range of tailored tools for Marketing, Sales, HR, and Creative teams. Let’s break it down:
Marketing
Bulk Create: Imagine generating hundreds of on-brand design variations from a single template in just a few clicks—talk about streamlining your marketing workflow!
Ad Tech Integrations: Design, optimize and publish ads directly within Canva for major platforms like Google Ads, Meta Ads, and Amazon Ads. It’s all about making your ad game strong.
Marketing Work Kit: Elevate your marketing game with expertly curated templates and integrated apps for various marketing tasks. No more starting from scratch!
Sales
Data Autofill: Personalize sales materials with a single click, incorporating real-time data from CRM sources like Salesforce. Your clients will be wowed by how quickly you can turn things around.
Recordings: Make your remote sales pitches pop with features like narration, screen recording, and voiceovers. Keep your audience hooked from start to finish.
Sales Work Kit: Drive impact with a collection of specialized templates designed for pitching, proposals, sales enablement, and customer success. It’s like having a secret weapon in your sales toolkit.
HR
Canva Courses: Easily set up learning materials for onboarding, upskilling, or any team development needs. Track progress for a centralized learning experience—no more wondering who’s done what.
Centralized Knowledge Base: Streamline internal communication and resource access with a centralized hub. Finding, storing, and reading important info has never been easier.
HR Work Kit: Captivate your employees with professionally designed templates for recruitment, training, and development initiatives. Make every communication count.
Creative
Magic Media™: Effortlessly transform your creative ideas into stunning graphics, images, and video content that perfectly aligns with your project. Let your imagination run wild!
Magic Write™: Refine, summarize, or create variations of your writing while keeping your brand or personal voice intact. Your words, only better!
Creative Work Kit: With resources for creative briefs, ideation, production, and brand strategy, you can boost your creative process. Get those creative juices flowing!
By offering these tailored solutions for each team, Canva aims to streamline workflows, enhance collaboration, and empower organizations to achieve their goals more efficiently.
Upgraded AI Tools in Magic Studio
They’ve really outdone themselves this time. Beyond just a redesigned core experience and a suite of specialized tools, Canva has supercharged its Magic Studio AI suite. These advancements make it a breeze for every team to create jaw-dropping content. Let’s break it down:
Magic Media™
First up, we have Magic Media – now featuring Text to Graphics, you can turn your ideas into captivating graphics, icons, and illustrations in a flash. It’s like bringing your vision to life effortlessly – how cool is that?
Highlights
This amazing feature uses AI to automatically generate engaging clips from your longer footage, saving you precious time and effort. Perfect for those eye-catching video snippets you need!
Resize & Magic Switch™
With just a few clicks, you can convert any design into a custom document format. Whether you need a video script, LinkedIn post, or presentation outline, this tool’s got you covered. Talk about versatility!
Magic Grab™
This is a game-changer too. Effortlessly select any element in your photo, giving you the freedom to move, reposition, or resize with pinpoint accuracy. Editing has never been this precise and easy!
Styles
And let’s not forget Styles. Instantly apply the look and feel of one design to another with just a single click. No more manual adjustments needed, making your workflow a breeze!
Magic Write™
It’s here to save the day when it comes to text. Generate clear, impactful text that perfectly reflects your unique brand voice. This upgraded tool lets you focus on creativity while it handles the writing process.
Enhance Voice
For audio, there’s Enhance Voice. This feature uses AI to eliminate unwanted sounds, ensuring your audio comes through clear and crisp. Your audience will be fully focused on your message, not the background noise.
Layouts
Finally, we have Layouts. It offers on-brand layout suggestions, providing a spark of inspiration and helping you create professional-looking presentations in record time. It’s like having a design assistant right there with you.
By integrating these powerful tools, Canva is making it easier than ever to create stunning, on-brand content.
Sustainability and Social Impact Take Center Stage at Canva Create
Canva Create was more than just a showcase of cool product updates – it was a powerful statement of Canva’s dedication to a sustainable and impactful future. Co-founder and CEO Melanie Perkins took center stage to highlight how they’re redesigning business by weaving social and environmental responsibility into every aspect of their work. Let’s dive into some of the key initiatives that stole the spotlight.
First up, Education & Non-Profit Empowerment. Imagine the power of free access to Canva Pro being enjoyed by over 60 million students, instructors, and a whopping 600,000 non-profit organizations around the world. This move is democratizing design, empowering the next generation, and supporting causes that truly matter. Isn’t that amazing?
Next, we have The 1% Pledge. Canva isn’t just talking the talk; they’re walking the walk by dedicating 1% of their company’s time, profit, and product development to worthy causes each year. This ensures their impact goes far beyond the bottom line, making a real difference where it counts.
And then, there’s Direct Impact with GiveDirectly. Canva has teamed up with GiveDirectly, a charity that focuses on direct cash transfers to individuals living in extreme poverty. This initiative empowers people with the resources they need to build a brighter future. It’s all about giving direct support to those who need it most.
On the sustainability front, Sustainable Practices are a big deal at Canva. They plant trees for every printed item – over 6.2 million so far! Plus, they match their global energy use with renewable sources and are developing community solar projects. It’s clear they’re serious about environmental responsibility.
By embedding sustainability and social impact into their DNA, Canva is creating a positive ripple effect that goes far beyond the world of design software. Their commitment to a better tomorrow is as inspiring as their innovative products.
Canva Create: The Future of Work is Visual
Canva truly showcased their vision for transforming the way organizations work and communicate, and boy, did they deliver! The launch of Canva Enterprise is a game-changer. It’s like giving large organizations a turbo boost with tools to scale efficiently, maintain brand consistency, and beef up security. And let’s not forget Canva Glow Up, tailored team solutions, from marketing to HR, seamlessly integrated into Canva’s powerful platform. Talk about a win-win!
But wait, there’s more! Canva’s advancements in AI through Magic Studio are mind-blowing. Imagine content creation that’s not just easier but also more intuitive and impactful. It’s like having a creative genie at your fingertips. And Canva’s mission? It’s not just about the tech. Their dedication to sustainability and social impact is setting a new bar for corporate responsibility. They’re making waves in education, the non-profit sector, and environmental stewardship. How cool is that?
As Canva keeps pushing the boundaries of visual communication, they’re not just thinking about efficiency and creativity. They’re all about making a meaningful impact too. These groundbreaking updates are a reminder that the future of work is here, and it’s bright. Canva is empowering organizations to thrive like never before, ensuring every team can create, collaborate, and succeed.
